An association that was formed to unite and fosters the interests of industry practitioners, vendors, consultants and educators who use, sell, install, implement, consult, teach or train in the field of web analytics is known as Web Analytics Association (WAA).  WAA is the very first web analytics organization created to help in shaping the future of web analytics.

WAA’s goal is to become the voice for the Web Analytics industry through the help and involvement of its members.  It aims to promote education, advocacy, research, standards and communication. It has created committees towards meeting the association objectives.  Some of these committees are:

1. Advocacy.  Members under the Advocacy committee combines forces in defining views and takes them to lawmakers to effect positive change, and rally support from governments, both federal and local.  They commit to work with lawmakers to affect laws and promote policies that protect the rights of the public and the web analytics industry.
2. Education.  WAA’s education committee puts efforts to create, train and certify web analytics professionals, and encourage institutions of higher learning to add web analytics to their curricula.
3. Research. WAA’s Research Committee provides relevant and useful data and insight for WAA members into trends, best practices and issues facing the Web Measurement and Analytics Industry.  This allows members to identify areas of opportunity and make better decisions regarding investments, implementation of best practices.
4. Standards. This committee works with members and industry experts to define web analytics measures and develop common vocabulary, definitions and standards for measuring and reporting web metrics.
5. Membership. This committee is created to attract and retain members; create and convey member benefits; and support member communications.