As a media professional, what advice (if any) do you have for businesses that are trying to connect with you in an attempt to gain exposure/coverage?

…The media are not in the business of running ads as editorial but if your pitch makes an editor say, ‘I didn’t know that,’ then you are on the right tract. Perfect example, when Amtrak derailed, I saw a business story about a widget that could slow vehicles down if a human couldn’t. that was on trend and information that everyone could use.

…I find that marketers and business owners often try to shape the news and pitch specific story ideas, rather that simply reaching out to offer their expertise for any future stories I may be working on.

…Instead of emailing or calling to see if I want to write a story about roofs, reach out with good contact information for the future.

…Reporters get so caught up in day to day work, they often don’t have time to think ahead like the editors planning the news do.

…Make it Timely: Journalists work on a news cycle; we’re always looking for new and timely stories that allow us to write on a fresh angle. … If not, find a way to do so – We’re looking for stories relevant to what’s happening now.

…You’ll notice only 1 of the top 3 ranked sites has links pointing to that page, but they all have high DA (Domain Authority).

…If not, find a community co working space, a local park or a bar that would be up to host an event for free.

For anyone thinking that the FDA is not properly regulating dietary supplements, I encourage you to check the list of tainted dietary supplements on the FDA Medication Health Fraud site. Here, the agency compiles a subset of their actions against companies selling herbal and other dietary supplements found to contain prescription drugs, or their close chemical relatives. Unlike recent attempts by workout and weight loss supplement companies to skirt U.S. laws by spiking products with marginally legal chemicals, such as BMPEA, this list contains the most egregious list of makers who aren’t even trying to comply with regulatory guidelines.

Erectile dysfunction supplements often represent the most brazen of the brazen, with thinly-veiled product names such as Dick’s Hard Up found to contain prescription phosphodiesterase-5 (PDE5) inhibitors.

…The manufacturer, Guangzhou Way Health Products Limited still lists the product and its description as a safe alternative to the prescription drug, sildenafil (Viagra; Pfizer).

Viagra, the most popular and widely used prescription medications, is often not an option for men with certain cardiovascular problems, as well as shunned by many who want to avoid unwanted side effects.

…Viagra 007 dietary supplement was found by the FDA to contain sildenafil, the active ingredient in the prescription erectile dysfunction drug, Viagra.

…Unlike the case with U.S. manufacturers, the agency has little recourse other than to issue alerts and urge healthcare professionals and patients to report any adverse reactions to the MedWatch reporting system online or by fax.

…But one might suspect that a claim could be made that this wasn’t a case of economically-motivated adulteration but, perhaps, that their pharmaceutical product somehow got mixed up with their herbal product.

Regardless, advertising a supplement as an alternative to a prescription drug and then putting that very same drug in the supplement is the peak of irresponsibility.

Apple is upgrading its 15-inch MacBook Pro, while offering a cheaper downgrade for its 27-inch iMac with Retina 5K display.

…Apple is also using a new type of flash storage that is 2.5 times faster than the previous model, and is improving battery life by an hour, bringing it up to 9 hours of web browsing or movie playback. The base model starts at $1,999 with a 2.2 GHz Intel Core i7 processor, 16 GB of RAM, and 256 GB of storage.

The other big change to the MacBook Pro is optional: Users can get a discrete AMD Radeon R9 M370X graphics card, for when Intel’s integrated Iris Pro graphics fall short. It’ll cost you though, as it’s only available with the $2,499 model that also has 512 GB of storage and a 2.5 GHz Intel Core i7 processor.

As for the Retina display iMac, Apple is adding a cheaper $1,999 variant with a 3.3 GHz quad-core Intel Core i5 processor, AMD Radeon R9 M290 graphics, and a 1 TB hard drive. The existing model, which has a 3.5 GHz processor, AMD Radeon R9 M290X graphics, and a 1 TB fusion drive, is getting a $200 price drop to $2,299.

…Force Touch is now standard on every MacBook except the MacBook Air (and is reportedly on the way to the iPhone), and the Retina display iMac is just a $200 upgrade over the regular 27-inch model.

… • PC Advisor is the World’s Number One Technology Magazine Website for UK Audience (Nielsen Online), and ranks as seventh most popular magazine website in the world for UK traffic.? PC Advisor is dedicated to covering the latest digital reviews and news, and offering the best tech advice through both how-to articles and real-time forums.

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The drug that comes in a little blue pill could help keep malaria contained by stiffening up the parasite that causes it, say researchers.

…It’s possible that Viagra, aka Sildenafil, could make it harder for mosquitoes to spread malaria.

…We all know what Viagra is used for and what part of the body it affects, and we’re all presumably mature adults who can rise above such juvenile behavior to confront a serious subject.

…Researchers from the Pasteur Institute in Paris found that drugs like Viagra may be effective in preventing malaria from spreading from person to person by stiffening up the parasite that causes it, according to a May 16 story in the Sydney Morning Herald.

…According to the Herald, “Using an artificial spleen, the team found that certain drugs such as Viagra, also known as sildenafil, could stiffen these cells by inhibiting an enzyme that would normally make them squishy.

…More specifically, according to the study, published May 7 in the online journal PLOS Pathogens, the drugs make the parasites less flexible, which in turn changes the shape of the blood cells so that they’re more likely to be detected by the spleen.

…A study announced by the University of Bonn in 2013 found that the drug could be useful in burning fat. Another study, published in 2010 in the journal Progress in Cardiovascular Diseases, found that drugs like Viagra and Cialis could be effective in treating altitude sickness.

…A study published back in 1999 in the British Medical Journal reported finding that it was possible to prolong the life of cut flowers by dissolving a Viagra tablet in water.

…Crave freelancer Danny Gallagher has contributed to Cracked.com, Mental Floss, Maxim, Break.com, Mandatory, Jackbox Games, Geeks Who Drink and many, many other publications in his never-ending quest to bring the world’s productivity to a screeching halt.