Swap These Luxury Cosmetics with their Drugstore Equivalents from Makeup Geek’s Marlena Stell
…I’m not into makeup, but after interviewing her, I am into Makeup Geek CEO Marlena Stell, who I profiled this week in How Makeup Geek CEO Marlena Stell Built a $10M Business on YouTube and Honesty, and who set me straight about department-store cosmetic prices in I Spent $28 On Mascara So You Don’t Have To:
“Just because it’s more expensive doesn’t mean it’s better quality,” Stell told me. … Stell says that Mac eyeshadow that retails for $14, costs the brand $1 to manufacture.
Stell knows the cosmetics industry inside and out, having honestly reviewed thousands of products on her YouTube channel and blog, and launching her own makeup line, which today grosses $1 million monthly.
…Here are Stell’s Top 8 department store splurges and their drug store equals:
…Urban Decay 24/7 Eye Pencil ($20) vs L’oreal HIP High Intensity Pigments Eyeliner ($10)
…Armani Eyes to Kill Intense Eyeshadow ($34) vs L’oreal Infallible Eyeshadow ($4.99)
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