As social media continues to evolve and new platforms are introduced, it can be daunting to identify which social networks an author should use to promote their brand and how best to engage with the community active on those channels.
By taking the time to identify, build, and engage with a community through blogging and social media, authors can discover where the conversation is happening, become an integral part of the conversation, and generate a loyal and engaged following all their own.
…As the hub of an author’s online presence, a blog should include original and timely content to establish their expertise, highlight links to all social media channels, feature prominently a way for readers to subscribe to a feed or newsletter, and include a call to action welcoming comments and opinions for each post.
…Once an author has established their blog as content hub and has been blogging consistently, it’s time to get the wheel moving with social media.
…Once an author has identified which social networks they should utilize to reach their core audience, it’s time to build more momentum in the wheel by optimizing profiles, connecting with relevant influencers, and starting to share content.
…At this point, an author should have a firm grasp of where their core audience is engaging, how to establish a robust and consistent presence on those networks, and how to be comfortable sharing content.
…By establishing a consistent and content-rich blog as your hub and giving that content and messaging momentum through the spokes of thoughtfully selected social media networks, you’ll be able to take your brand where you want to go.
…Posted by [email protected] on April 6, 2015 in All, Business, Entrepreneur, Finance, Market, Marketing and Sales, Money, Small Business, Start-up, Uncategorized
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… 4 Questions Experts Can Answer Without Thinking by Scott James, Greenleaf Book Group May 7, 2015This spring, I spent a lot of time at happy hours during SXSW Interactive, and while the venues changed, many things stayed the same: Smart people wearing clunky lanyards, sipping free drinks and talking about the future.