Let’s take a look at some ways to really stand out from everyone else who is struggling to grow an online presence with social media.
…Although I would recommend sticking to just two or three social networks (so you don’t stretch yourself too thin,) using an app like Snapchat puts you right in customer pockets and it separates you from other companies who saturate Facebook and Twitter.
Of the few small businesses that utilize Snapchat, many of them create scavenger hunts where an employee takes pictures of funny instances or locations, which eventually leads to a message about a discount or maybe a new product.
…A few points to take away are that you can’t encourage people to share the post on their own personal timelines (although posting a comment on your particular business/contest post is acceptable) and you must disclose all official rules for the contest.
…You can even bring your own company into it by asking workers to state their favorite products or why they started working at XYZ Company.
…Above you can see that Justin Bieber received plenty of retweets because of his 1800flowers tweet (a tweet he was paid for,) but other celebrities have received backlash for these types of ads.
…Cats are cute, we get it, but how in the world are you going to incorporate a cute cat or dog picture into your social strategy?
…Put some of your apparel on one of the pets or show a dog tearing into one of your packages (Even Sparky can’t wait to get his paws on “insert product here”).
…The cycling thread on Reddit is fairly large, so I’m sure you would get some people interested in learning about some new bike repair tips or what new technology you’re selling.
…Redditors are often ruthless if you don’t answer every question, so take a look at some of the AMAs that went horribly wrong to prepare yourself.