Although it’s unclear whether or not Google was thinking of directly challenging Microsoft and their Office 365 subscription services, this certainly seems to be how recent events are playing out. Clearly, Office 365 might be the better choice in terms of features and familiarity, but given that it is now Read more…
The concept of the “customer loyalty program” is not a new one. Perhaps in ancient times, before the dawn of written history, our ancestor’s lives may have even depended on well-established trading agreements. So, in a way, the concept of customer loyalty may very well relate back to basic survival Read more…
Over the course of the last year, the use of gamification to build customer bases and empower employees has really started to skyrocket. It’s almost as if businesses are simultaneously waking up to the reality that people tend to buy more or do better work when they are having fun Read more…
In a broader sense, Big Data and everything that constitutes it, is really built on the premise of working toward being able to provide real-time analytics for extremely large pools of information. In other words, Big Data IS just another form or attempt to bring real-time analytics into greater use Read more…
When Microsoft decided to revamp the format of ‘Office’ (which is one of their flagship products) in order to usher in some new cloud capabilities, there were some who immediately loved the idea. They most likely saw the inherent potential of what might be gained by combining what is arguably Read more…