Marketing mix: What are the rough order estimates on cost savings/opportunities that Marketing mix brings?

Save time, empower your teams and effectively upgrade your processes with access to this practical Marketing mix Toolkit and guide. Address common challenges with best-practice templates, step-by-step work plans and maturity diagnostics for any Marketing mix related project.

Download the Toolkit and in Three Steps you will be guided from idea to implementation results.

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The Toolkit contains the following practical and powerful enablers with new and updated Marketing mix specific requirements:

STEP 1: Get your bearings

Start with…

The latest quick edition of the Marketing mix Self Assessment book in PDF containing 49 requirements to perform a quickscan, get an overview and share with stakeholders.

Organized in a data driven improvement cycle RDMAICS (Recognize, Define, Measure, Analyze, Improve, Control and Sustain), check the…

Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation

Then find your goals…

STEP 2: Set concrete goals, tasks, dates and numbers you can track

Featuring 891 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which Marketing mix improvements can be made.

Examples; 10 of the 891 standard requirements:

Identify a product that has been successfully modified to meet changing consumer needs and, as a result, has avoided the decline stage. can we modify the market, the product, or the marketing mix?
Knowing the stage of your products in the product life cycle, what are the implications for the marketing mix, product management strategy, service strategy, and R&D strategy?
What is the effect of different marketing mix instruments (i.e., promotions) used across touchpoints and channels on the performance of channels?
Identify your promotional marketing mix. Specifically, what methods will you use to grow your firm?
What are the rough order estimates on cost savings/opportunities that Marketing mix brings?
How do you optimise your on-line marketing mix (e.g. Google SEO versus Google Adwords)?
To what extent are you knowledgeable of the new 6th P in the marketing mix, Poise?
Do you modify the market, the product, or the marketing mix?
The marketing mix, does it support the selected position?
Marketing Mix and Marketing mix Retention

Complete the self assessment, on your own or with a team in a workshop setting. Use the workbook together with the self assessment requirements spreadsheet:

The workbook is the latest in-depth complete edition of the Marketing mix book in PDF containing 891 requirements, which criteria correspond to the criteria in…

Your Marketing mix self-assessment dashboard which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next:

The Self-Assessment Excel Dashboard; with the Marketing mix Self-Assessment and Scorecard you will develop a clear picture of which Marketing mix areas need attention, which requirements you should focus on and who will be responsible for them:

Shows your organization instant insight in areas for improvement: Auto generates reports, radar chart for maturity assessment, insights per process and participant and bespoke, ready to use, RACI Matrix
Gives you a professional Dashboard to guide and perform a thorough Marketing mix Self-Assessment
Is secure: Ensures offline data protection of your Self-Assessment results
Dynamically prioritized projects-ready RACI Matrix shows your organization exactly what to do next:

STEP 3: Implement, Track, follow up and revise strategy

The outcomes of STEP 2, the self assessment, are the inputs for STEP 3; Start and manage Marketing mix projects with the 62 implementation resources:

62 step-by-step Marketing mix Project Management Form Templates covering over 6000 Marketing mix project requirements and success criteria:

Examples; 10 of the check box criteria:

Human Resource Management Plan: Does the detailed work plan match the complexity of tasks with the capabilities of personnel?
Team Operating Agreement: Do you ask one question at a time and wait 10 seconds for members to respond?
WBS Dictionary: Are records maintained to show how undistributed budgets are controlled?
Responsibility Assignment Matrix: Availability – will the group or the person be available within the necessary time interval?
Cost Baseline: How difficult will it be to do specific tasks on the Marketing mix project?
Risk Audit: Do you promote education and training opportunities?
Change Request: Does the schedule include Marketing mix project management time and change request analysis time?
Procurement Audit: In case of decisions not to conclude a procurement or award a contract, were tenderers informed in writing and on a timely basis of those decisions and their grounds?
Activity Duration Estimates: Why should Marketing mix project managers strive to make their jobs look easy?
Human Resource Management Plan: Were Marketing mix project team members involved in the development of activity & task decomposition?

Step-by-step and complete Marketing mix Project Management Forms and Templates including check box criteria and templates.

1.0 Initiating Process Group:

1.1 Marketing mix project Charter
1.2 Stakeholder Register
1.3 Stakeholder Analysis Matrix

2.0 Planning Process Group:

2.1 Marketing mix project Management Plan
2.2 Scope Management Plan
2.3 Requirements Management Plan
2.4 Requirements Documentation
2.5 Requirements Traceability Matrix
2.6 Marketing mix project Scope Statement
2.7 Assumption and Constraint Log
2.8 Work Breakdown Structure
2.9 WBS Dictionary
2.10 Schedule Management Plan
2.11 Activity List
2.12 Activity Attributes
2.13 Milestone List
2.14 Network Diagram
2.15 Activity Resource Requirements
2.16 Resource Breakdown Structure
2.17 Activity Duration Estimates
2.18 Duration Estimating Worksheet
2.19 Marketing mix project Schedule
2.20 Cost Management Plan
2.21 Activity Cost Estimates
2.22 Cost Estimating Worksheet
2.23 Cost Baseline
2.24 Quality Management Plan
2.25 Quality Metrics
2.26 Process Improvement Plan
2.27 Responsibility Assignment Matrix
2.28 Roles and Responsibilities
2.29 Human Resource Management Plan
2.30 Communications Management Plan
2.31 Risk Management Plan
2.32 Risk Register
2.33 Probability and Impact Assessment
2.34 Probability and Impact Matrix
2.35 Risk Data Sheet
2.36 Procurement Management Plan
2.37 Source Selection Criteria
2.38 Stakeholder Management Plan
2.39 Change Management Plan

3.0 Executing Process Group:

3.1 Team Member Status Report
3.2 Change Request
3.3 Change Log
3.4 Decision Log
3.5 Quality Audit
3.6 Team Directory
3.7 Team Operating Agreement
3.8 Team Performance Assessment
3.9 Team Member Performance Assessment
3.10 Issue Log

4.0 Monitoring and Controlling Process Group:

4.1 Marketing mix project Performance Report
4.2 Variance Analysis
4.3 Earned Value Status
4.4 Risk Audit
4.5 Contractor Status Report
4.6 Formal Acceptance

5.0 Closing Process Group:

5.1 Procurement Audit
5.2 Contract Close-Out
5.3 Marketing mix project or Phase Close-Out
5.4 Lessons Learned

Results

With this Three Step process you will have all the tools you need for any Marketing mix project with this in-depth Marketing mix Toolkit.

In using the Toolkit you will be better able to:

Diagnose Marketing mix projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices
Implement evidence-based best practice strategies aligned with overall goals
Integrate recent advances in Marketing mix and put process design strategies into practice according to best practice guidelines

Defining, designing, creating, and implementing a process to solve a business challenge or meet a business objective is the most valuable role; In EVERY company, organization and department.

Unless you are talking a one-time, single-use project within a business, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, ‘What are we really trying to accomplish here? And is there a different way to look at it?’

This Toolkit empowers people to do just that – whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc… – they are the people who rule the future. They are the person who asks the right questions to make Marketing mix investments work better.

This Marketing mix All-Inclusive Toolkit enables You to be that person: