ANALYSIS
What You Need to Know
- Breakouts in the Influencer marketing predictive analytics are Personal selling, Brand ambassador, Influencer Marketing Platform. Seriously consider these technologies to gain a strategic advantage.
- The technologies who are at the peak of their interest are Web Maven, Influencer Marketing Platform, Digital marketing.
- By far most employment needs are found in the Social media, Visual merchandising, Digital marketing technologies.
- These 3 fields have the most active practitioners who have the specific skill set or experience: Social media, Marketing strategy, Digital marketing.
- Social media, Digital marketing, Marketing strategy lead in searches for information online.
- These three technologies are receiving the highest investments to gain clients: Marketing Automation Software, Early adopter, Social influence.
- These three technologies have the most active advertisers: Digital marketing, Mobile marketing, Business Marketing.
- In patents, these three technologies have the most coverage Marketing activation, Social media, Display advertising.
- The most publications are available for Social media, Word of mouth, Marketing strategy.
- Instruction and courseware availability is highest in these technologies: Social media, Bloggers, Digital marketing.
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The Influencer marketing report evaluates technologies and applications in terms of their business impact, adoption rate and maturity level to help users decide where and when to invest.
Influencer marketing is a form of marketing that has emerged from a variety of practices and studies, in which focus is placed on specific key individuals rather than the target market as a whole. It identifies the individuals that have influence over potential buyers, and orients marketing activities around these influencers.
The Predictive Analytics Scores below – ordered on Forecasted Future Needs and Demand from High to Low – shows you Influencer marketing’s Predictive Analysis. The link takes you to a corresponding product in The Art of Service’s store to get started.
The Art of Service’s predictive model results enable businesses to discover and apply the most profitable technologies and applications, attracting the most profitable customers, and therefore helping maximize value from their investments. The Predictive Analytics algorithm evaluates and scores technologies and applications.
The platform monitors over ten thousand technologies and applications for months, looking for interest swings in a topic, concept, technology or application, not just a count of mentions. It then makes forecasts about the velocity of the interest over time, with peaks representing it breaking into the mainstream. Data sources include trend data, employment data, employee skills data, and signals like advertising spent, advertisers, search-counts, Instruction and courseware available activity, patents, and books published.
Predictive Analytics Scores:
000894 – Personal selling
000710 – Brand ambassador
000534 – Influencer Marketing Platform
000379 – Adobe Marketing Cloud
000358 – Salesforce Marketing Cloud
000356 – Oracle Marketing Cloud
000308 – BuzzSumo
000286 – Unified Marketing Platform
000276 – Purchase decision
000250 – Marketing Automation Software
000218 – Recruitment Marketing Platform
000205 – Visual merchandising
000196 – Earned media
000147 – Native advertising
000146 – Net Promoter Score
000130 – Content Marketing Software
000119 – BuzzStream
000080 – Social marketing
000075 – Market reach
000066 – Bloggers
000064 – Business Marketing
000059 – Early adopter
000056 – Display advertising
000055 – Digital marketing
000051 – Distribution (business)
000049 – Marketing operations
000045 – Marketing activation
000041 – Word of mouth
000036 – Cost per action
000032 – Web banner
000029 – Social media
000023 – Loyalty marketing
000020 – Product marketing
000017 – Social influence
000011 – Mobile marketing
000008 – Marketing 360
000007 – Teradata Marketing
000007 – Marketing Town
000007 – Brand management
000005 – Service (economics)
000004 – Marketing strategy
000004 – Marketing management
000001 – Marketing Essentials
000000 – Zoomph
000000 – Web Maven
000000 – Social Media Marketing Software
000000 – Robert Cialdini
000000 – Lime Light CRM
000000 – Information and belief
Evaluation Criteria Definitions:
Interest and Popularity:
Leaders:
100 – Web Maven
100 – Influencer Marketing Platform
100 – Digital marketing
Google Trends data for gauging mindshare and awareness, the numbers are relative to their maximum (100), meaning number 100 has maximum interest right now and number 50 has half the interest it had from its peak of 100.
Employment Demand:
Leaders:
058554 – Social media
033313 – Visual merchandising
015759 – Digital marketing
Open employment opportunities on the date of this report for the subject. Indicator of the need of employers for this specific skill set and therefore their organization’s application of it in relation to the other subjects.
Active Practitioners:
Leaders:
16115251 – Social media
09324009 – Marketing strategy
02840680 – Digital marketing
Number of practitioners and professionals which have the subject skill set and experience. Indicator of the need of employers (and availability of employees) for this specific skill set and therefore their organization’s application of it in relation to the other subjects.
Monthly Searches:
Leaders:
246000 – Social media
060500 – Digital marketing
049500 – Marketing strategy
How often a month a search is performed for the keyword/phrase: and indicator of interest in the subject.
Cost per Click:
Leaders:
022.23 – Marketing Automation Software
008.90 – Early adopter
008.45 – Social influence
CPC: The average amount advertisers pay Google anytime someone clicks their own ad for this keyword. Indicator of the advertising being spent on the topic ergo investments being made to attract clients.
Active Advertisers:
Leaders:
072 – Digital marketing
055 – Mobile marketing
055 – Business Marketing
This shows how many unique advertisers have appeared on this subject in the last 12 months. Indicator of the advertising being spent on the topic ergo investments being made to attract clients.
Patents:
Leaders:
06290000 – Marketing activation
00034800 – Social media
00009580 – Display advertising
Patents issued for the specific subject. Indicator of R&D investments and innovation in the specific subject.
Books in print:
Leaders:
00078738 – Social media
00021823 – Word of mouth
00020638 – Marketing strategy
Number of in-print books that cover the subject. Indicator of the need for knowledge sharing and its availability.
Instruction and courseware available content:
Leaders:
14100000 – Social media
00509000 – Bloggers
00502000 – Digital marketing
Number of instruction and courseware available content that covers the subject. Indicator of the need for knowledge sharing and its availability.
Complete Overview:
Interest and Popularity
100 – Web Maven
100 – Influencer Marketing Platform
100 – Digital marketing
095 – Oracle Marketing Cloud
089 – Adobe Marketing Cloud
088 – Net Promoter Score
086 – Social marketing
083 – Unified Marketing Platform
083 – Brand ambassador
082 – BuzzSumo
079 – Social media
074 – Salesforce Marketing Cloud
073 – Earned media
073 – Bloggers
069 – Zoomph
069 – Social Media Marketing Software
068 – Visual merchandising
068 – Recruitment Marketing Platform
065 – Market reach
056 – Native advertising
053 – Mobile marketing
052 – Social influence
050 – Web banner
046 – Robert Cialdini
046 – Marketing activation
046 – Display advertising
045 – Marketing operations
045 – Lime Light CRM
044 – BuzzStream
041 – Product marketing
040 – Content Marketing Software
039 – Marketing strategy
039 – Information and belief
039 – Business Marketing
038 – Marketing 360
037 – Marketing Automation Software
036 – Marketing management
036 – Brand management
035 – Service (economics)
035 – Marketing Town
034 – Personal selling
033 – Word of mouth
033 – Purchase decision
033 – Marketing Essentials
033 – Loyalty marketing
033 – Cost per action
031 – Teradata Marketing
031 – Early adopter
031 – Distribution (business)
Employment Demand:
058554 – Social media
033313 – Visual merchandising
015759 – Digital marketing
014843 – Brand ambassador
009117 – Marketing strategy
008712 – Product marketing
008557 – Business Marketing
003996 – Personal selling
003435 – Marketing operations
002352 – Brand management
002302 – Marketing management
001254 – Social marketing
001162 – Display advertising
001017 – Mobile marketing
000928 – Word of mouth
000760 – Bloggers
000624 – Distribution (business)
000508 – Net Promoter Score
000483 – Purchase decision
000471 – Earned media
000340 – Early adopter
000272 – Marketing Automation Software
000269 – Salesforce Marketing Cloud
000267 – Loyalty marketing
000247 – Native advertising
000221 – Adobe Marketing Cloud
000129 – Market reach
000109 – Oracle Marketing Cloud
000106 – Marketing activation
000049 – Web banner
000036 – Social influence
000027 – BuzzSumo
000019 – Influencer Marketing Platform
000016 – BuzzStream
000014 – Cost per action
000008 – Content Marketing Software
000006 – Marketing 360
000005 – Recruitment Marketing Platform
000002 – Teradata Marketing
000002 – Service (economics)
000002 – Marketing Essentials
000001 – Unified Marketing Platform
000001 – Marketing Town
000000 – Zoomph
000000 – Web Maven
000000 – Social Media Marketing Software
000000 – Robert Cialdini
000000 – Lime Light CRM
000000 – Information and belief
Active Practitioners:
16115251 – Social media
09324009 – Marketing strategy
02840680 – Digital marketing
02320699 – Marketing management
01827467 – Product marketing
01135451 – Brand management
01105234 – Visual merchandising
00520655 – Business Marketing
00472021 – Mobile marketing
00318283 – Marketing operations
00173470 – Brand ambassador
00135270 – Social marketing
00096212 – Display advertising
00083705 – Bloggers
00075380 – Word of mouth
00038942 – Loyalty marketing
00038242 – Distribution (business)
00030566 – Net Promoter Score
00017743 – Early adopter
00017550 – Earned media
00015199 – Personal selling
00011247 – Social influence
00011242 – Market reach
00010794 – Marketing activation
00009432 – Native advertising
00007640 – Web banner
00005779 – Purchase decision
00005558 – Salesforce Marketing Cloud
00005192 – Adobe Marketing Cloud
00004672 – Marketing Essentials
00004032 – Marketing Automation Software
00002911 – Oracle Marketing Cloud
00002887 – Marketing 360
00001491 – Service (economics)
00001273 – Cost per action
00000948 – Teradata Marketing
00000718 – BuzzSumo
00000590 – BuzzStream
00000507 – Marketing Town
00000497 – Social Media Marketing Software
00000387 – Robert Cialdini
00000356 – Influencer Marketing Platform
00000246 – Content Marketing Software
00000156 – Recruitment Marketing Platform
00000115 – Web Maven
00000104 – Zoomph
00000040 – Information and belief
00000029 – Unified Marketing Platform
00000028 – Lime Light CRM
Monthly Searches:
246000 – Social media
060500 – Digital marketing
049500 – Marketing strategy
040500 – Visual merchandising
033100 – Marketing management
027100 – Word of mouth
027100 – Net Promoter Score
027100 – Bloggers
022200 – Mobile marketing
018100 – Brand ambassador
014800 – Social marketing
014800 – Native advertising
014800 – Brand management
009900 – Personal selling
006600 – Robert Cialdini
006600 – Business Marketing
005400 – Web banner
005400 – Product marketing
005400 – Early adopter
005400 – Display advertising
004400 – Social influence
004400 – Earned media
002400 – Marketing Automation Software
001900 – Cost per action
001600 – Loyalty marketing
001000 – Marketing operations
000880 – Marketing Essentials
000390 – Social Media Marketing Software
000140 – Lime Light CRM
000000 – Zoomph
000000 – Web Maven
000000 – Unified Marketing Platform
000000 – Teradata Marketing
000000 – Service (economics)
000000 – Salesforce Marketing Cloud
000000 – Recruitment Marketing Platform
000000 – Purchase decision
000000 – Oracle Marketing Cloud
000000 – Marketing Town
000000 – Marketing activation
000000 – Marketing 360
000000 – Market reach
000000 – Information and belief
000000 – Influencer Marketing Platform
000000 – Distribution (business)
000000 – Content Marketing Software
000000 – BuzzSumo
000000 – BuzzStream
000000 – Adobe Marketing Cloud
Cost per Click:
022.23 – Marketing Automation Software
008.90 – Early adopter
008.45 – Social influence
007.92 – Net Promoter Score
007.34 – Social Media Marketing Software
007.16 – Marketing management
007.01 – Display advertising
006.96 – Loyalty marketing
006.64 – Digital marketing
006.57 – Social marketing
006.39 – Business Marketing
006.37 – Marketing operations
006.13 – Mobile marketing
005.87 – Brand management
005.05 – Social media
004.29 – Native advertising
004.22 – Product marketing
003.93 – Brand ambassador
003.89 – Visual merchandising
003.78 – Marketing strategy
003.50 – Lime Light CRM
001.65 – Marketing Essentials
001.38 – Cost per action
001.21 – Bloggers
000.88 – Web banner
000.22 – Earned media
000.14 – Personal selling
000.05 – Word of mouth
000.02 – Robert Cialdini
000.00 – Zoomph
000.00 – Web Maven
000.00 – Unified Marketing Platform
000.00 – Teradata Marketing
000.00 – Service (economics)
000.00 – Salesforce Marketing Cloud
000.00 – Recruitment Marketing Platform
000.00 – Purchase decision
000.00 – Oracle Marketing Cloud
000.00 – Marketing Town
000.00 – Marketing activation
000.00 – Marketing 360
000.00 – Market reach
000.00 – Information and belief
000.00 – Influencer Marketing Platform
000.00 – Distribution (business)
000.00 – Content Marketing Software
000.00 – BuzzSumo
000.00 – BuzzStream
000.00 – Adobe Marketing Cloud
Active Advertisers
072 – Digital marketing
055 – Mobile marketing
055 – Business Marketing
051 – Marketing strategy
050 – Social Media Marketing Software
049 – Influencer Marketing Platform
047 – Content Marketing Software
046 – Social marketing
046 – Marketing Automation Software
044 – Display advertising
042 – Loyalty marketing
039 – Native advertising
027 – Marketing management
026 – Lime Light CRM
024 – Brand management
023 – Product marketing
022 – Cost per action
016 – Net Promoter Score
013 – Salesforce Marketing Cloud
011 – Marketing operations
010 – Social media
010 – Marketing 360
010 – Bloggers
008 – Oracle Marketing Cloud
008 – Brand ambassador
002 – Visual merchandising
002 – Social influence
002 – Marketing Essentials
001 – Zoomph
001 – Word of mouth
001 – Web banner
001 – Early adopter
000 – Web Maven
000 – Unified Marketing Platform
000 – Teradata Marketing
000 – Service (economics)
000 – Robert Cialdini
000 – Recruitment Marketing Platform
000 – Purchase decision
000 – Personal selling
000 – Marketing Town
000 – Marketing activation
000 – Market reach
000 – Information and belief
000 – Earned media
000 – Distribution (business)
000 – BuzzSumo
000 – BuzzStream
000 – Adobe Marketing Cloud
Patents:
06290000 – Marketing activation
00034800 – Social media
00009580 – Display advertising
00006430 – Word of mouth
00004940 – Product marketing
00004760 – Purchase decision
00003840 – Marketing strategy
00002690 – Marketing management
00002550 – Brand management
00002510 – Distribution (business)
00002180 – Cost per action
00002010 – Mobile marketing
00001600 – Information and belief
00001570 – Bloggers
00001360 – Robert Cialdini
00001220 – Business Marketing
00001030 – Digital marketing
00001020 – Social influence
00000827 – Social marketing
00000658 – Early adopter
00000632 – Marketing operations
00000549 – Web banner
00000441 – Market reach
00000271 – Loyalty marketing
00000213 – Visual merchandising
00000178 – Personal selling
00000121 – Net Promoter Score
00000089 – Brand ambassador
00000072 – Earned media
00000033 – Native advertising
00000029 – Marketing Automation Software
00000016 – Service (economics)
00000003 – Marketing 360
00000002 – BuzzSumo
00000001 – Zoomph
00000001 – BuzzStream
00000001 – Adobe Marketing Cloud
00000000 – Web Maven
00000000 – Unified Marketing Platform
00000000 – Teradata Marketing
00000000 – Social Media Marketing Software
00000000 – Salesforce Marketing Cloud
00000000 – Recruitment Marketing Platform
00000000 – Oracle Marketing Cloud
00000000 – Marketing Town
00000000 – Marketing Essentials
00000000 – Lime Light CRM
00000000 – Influencer Marketing Platform
00000000 – Content Marketing Software
Books in print:
00078738 – Social media
00021823 – Word of mouth
00020638 – Marketing strategy
00012239 – Marketing management
00007625 – Business Marketing
00005350 – Social influence
00005193 – Product marketing
00004865 – Early adopter
00003628 – Bloggers
00003433 – Purchase decision
00003209 – Brand management
00002898 – Social marketing
00002621 – Digital marketing
00002118 – Personal selling
00001773 – Mobile marketing
00001116 – Distribution (business)
00001027 – Net Promoter Score
00000896 – Marketing operations
00000810 – Brand ambassador
00000789 – Service (economics)
00000752 – Display advertising
00000609 – Visual merchandising
00000599 – Information and belief
00000565 – Cost per action
00000397 – Robert Cialdini
00000385 – Marketing Essentials
00000367 – Earned media
00000254 – Market reach
00000197 – Loyalty marketing
00000164 – Native advertising
00000124 – Marketing Automation Software
00000123 – Web banner
00000028 – BuzzSumo
00000024 – Salesforce Marketing Cloud
00000019 – Adobe Marketing Cloud
00000011 – Marketing activation
00000008 – Marketing Town
00000007 – Social Media Marketing Software
00000005 – Oracle Marketing Cloud
00000004 – Content Marketing Software
00000004 – BuzzStream
00000002 – Marketing 360
00000002 – Influencer Marketing Platform
00000001 – Teradata Marketing
00000001 – Recruitment Marketing Platform
00000000 – Zoomph
00000000 – Web Maven
00000000 – Unified Marketing Platform
00000000 – Lime Light CRM
Instruction and courseware available content:
14100000 – Social media
00509000 – Bloggers
00502000 – Digital marketing
00380000 – Marketing strategy
00252000 – Business Marketing
00191000 – Mobile marketing
00141000 – Word of mouth
00122000 – Brand ambassador
00085800 – Social marketing
00076800 – Marketing management
00049100 – Product marketing
00034100 – Native advertising
00033800 – Web banner
00031700 – Social influence
00030300 – Brand management
00028300 – Visual merchandising
00023700 – Display advertising
00014600 – Purchase decision
00013100 – Robert Cialdini
00008540 – Cost per action
00008030 – Content Marketing Software
00007610 – Marketing Automation Software
00007160 – Personal selling
00006250 – Distribution (business)
00005980 – Early adopter
00005880 – Adobe Marketing Cloud
00005770 – Social Media Marketing Software
00005130 – Salesforce Marketing Cloud
00004930 – Marketing Essentials
00004200 – Loyalty marketing
00003760 – Marketing 360
00003710 – Net Promoter Score
00003570 – Marketing operations
00003430 – Earned media
00002430 – BuzzSumo
00001900 – Oracle Marketing Cloud
00001830 – Market reach
00001430 – Marketing activation
00001350 – Information and belief
00001260 – BuzzStream
00000653 – Zoomph
00000591 – Influencer Marketing Platform
00000313 – Teradata Marketing
00000191 – Service (economics)
00000191 – Recruitment Marketing Platform
00000162 – Web Maven
00000042 – Marketing Town
00000005 – Unified Marketing Platform
00000003 – Lime Light CRM
In the Influencer marketing Predictive Analytics Report, bestselling author Gerard Blokdijk reveals the source of self-limiting Influencer marketing related beliefs that rob us of growth and create needless setbacks. Based on twenty-five years of data and experience, the Influencer marketing Predictive Analytics Report offers a powerful code of conduct that can rapidly transform our lives to a new experience of freedom, true growth, and experiences.
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Start with Personal selling, Brand ambassador, Influencer Marketing Platform, and make the above top Predictive Analytics results happen:
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