Swap These Luxury Cosmetics with their Drugstore Equivalents from Makeup Geek’s Marlena Stell

…I’m not into makeup, but after interviewing her, I am into Makeup Geek CEO Marlena Stell, who I profiled this week in How Makeup Geek CEO Marlena Stell Built a $10M Business on YouTube and Honesty, and who set me straight about department-store cosmetic prices in I Spent $28 On Mascara So You Don’t Have To:

“Just because it’s more expensive doesn’t mean it’s better quality,” Stell told me. … Stell says that Mac eyeshadow that retails for $14, costs the brand $1 to manufacture. 

Stell knows the cosmetics industry inside and out, having honestly reviewed thousands of products on her YouTube channel and blog, and launching her own makeup line, which today grosses $1 million monthly.

…Here are Stell’s Top 8 department store splurges and their drug store equals:

…Urban Decay 24/7 Eye Pencil ($20) vs L’oreal HIP High Intensity Pigments Eyeliner ($10)

…Armani Eyes to Kill Intense Eyeshadow ($34) vs L’oreal Infallible Eyeshadow ($4.99)

…Please log in or sign up to comment.

… Forbes writers have the ability to call out member comments they find particularly interesting.