Ad Ops: What tools were most useful during the improve phase?

Save time, empower your teams and effectively upgrade your processes with access to this practical Ad Ops Toolkit and guide. Address common challenges with best-practice templates, step-by-step work plans and maturity diagnostics for any Ad Ops related project.

Download the Toolkit and in Three Steps you will be guided from idea to implementation results.

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The Toolkit contains the following practical and powerful enablers with new and updated Ad Ops specific requirements:

STEP 1: Get your bearings

Start with…

The latest quick edition of the Ad Ops Self Assessment book in PDF containing 49 requirements to perform a quickscan, get an overview and share with stakeholders.

Organized in a data driven improvement cycle RDMAICS (Recognize, Define, Measure, Analyze, Improve, Control and Sustain), check the…

Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation

Then find your goals…

STEP 2: Set concrete goals, tasks, dates and numbers you can track

Featuring 616 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which Ad Ops improvements can be made.

Examples; 10 of the 616 standard requirements:

How do we create Buy-in?
What are the rules and assumptions my industry operates under? What if the opposite were true?
What evaluation strategy is needed and what needs to be done to assure its implementation and use?
What measurements are being captured?
What other areas of the group might benefit from the Ad Ops team’s improvements, knowledge, and learning?
Meeting the challenge: are missed Ad Ops opportunities costing us money?
Will Ad Ops deliverables need to be tested and, if so, by whom?
What tools were most useful during the improve phase?
How do your measurements capture actionable Ad Ops information for use in exceeding your customers expectations and securing your customers engagement?
What is Ad Ops’s impact on utilizing the best solution(s)?

Complete the self assessment, on your own or with a team in a workshop setting. Use the workbook together with the self assessment requirements spreadsheet:

The workbook is the latest in-depth complete edition of the Ad Ops book in PDF containing 616 requirements, which criteria correspond to the criteria in…

Your Ad Ops self-assessment dashboard which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next:

The Self-Assessment Excel Dashboard; with the Ad Ops Self-Assessment and Scorecard you will develop a clear picture of which Ad Ops areas need attention, which requirements you should focus on and who will be responsible for them:

Shows your organization instant insight in areas for improvement: Auto generates reports, radar chart for maturity assessment, insights per process and participant and bespoke, ready to use, RACI Matrix
Gives you a professional Dashboard to guide and perform a thorough Ad Ops Self-Assessment
Is secure: Ensures offline data protection of your Self-Assessment results
Dynamically prioritized projects-ready RACI Matrix shows your organization exactly what to do next:

STEP 3: Implement, Track, follow up and revise strategy

The outcomes of STEP 2, the self assessment, are the inputs for STEP 3; Start and manage Ad Ops projects with the 62 implementation resources:

62 step-by-step Ad Ops Project Management Form Templates covering over 6000 Ad Ops project requirements and success criteria:

Examples; 10 of the check box criteria:

Formal Acceptance: Was the Ad Ops project work done on time, within budget, and according to specification?
Stakeholder Management Plan: Are staff skills known and available for each task?
Project Schedule: Eliminate unnecessary activities. Are there activities that came from a template or previous Ad Ops project that are not applicable on this phase of this Ad Ops project?
Risk Audit: What responsibilities for quality, errors, and outcomes have been delegated to staff (or others) without adequate oversight?
Quality Audit: Do the acceptance procedures and specifications include the criteria for acceptance/rejection, define the process to be used, and specify the measuring and test equipment that is to be used?
WBS Dictionary: Are data elements summarized through the functional organizational structure for progressively higher levels of management?
Responsibility Assignment Matrix: Detailed schedules which support control account and work package start and completion dates/events?
Schedule Management Plan: Is it standard practice to formally commit stakeholders to the Ad Ops project via agreements?
Stakeholder Management Plan: Is the current scope of the Ad Ops project substantially different than that originally defined?
Executing Process Group: Were sponsors and decision makers available when needed outside regularly scheduled meetings?

Step-by-step and complete Ad Ops Project Management Forms and Templates including check box criteria and templates.

1.0 Initiating Process Group:

1.1 Ad Ops project Charter
1.2 Stakeholder Register
1.3 Stakeholder Analysis Matrix

2.0 Planning Process Group:

2.1 Ad Ops project Management Plan
2.2 Scope Management Plan
2.3 Requirements Management Plan
2.4 Requirements Documentation
2.5 Requirements Traceability Matrix
2.6 Ad Ops project Scope Statement
2.7 Assumption and Constraint Log
2.8 Work Breakdown Structure
2.9 WBS Dictionary
2.10 Schedule Management Plan
2.11 Activity List
2.12 Activity Attributes
2.13 Milestone List
2.14 Network Diagram
2.15 Activity Resource Requirements
2.16 Resource Breakdown Structure
2.17 Activity Duration Estimates
2.18 Duration Estimating Worksheet
2.19 Ad Ops project Schedule
2.20 Cost Management Plan
2.21 Activity Cost Estimates
2.22 Cost Estimating Worksheet
2.23 Cost Baseline
2.24 Quality Management Plan
2.25 Quality Metrics
2.26 Process Improvement Plan
2.27 Responsibility Assignment Matrix
2.28 Roles and Responsibilities
2.29 Human Resource Management Plan
2.30 Communications Management Plan
2.31 Risk Management Plan
2.32 Risk Register
2.33 Probability and Impact Assessment
2.34 Probability and Impact Matrix
2.35 Risk Data Sheet
2.36 Procurement Management Plan
2.37 Source Selection Criteria
2.38 Stakeholder Management Plan
2.39 Change Management Plan

3.0 Executing Process Group:

3.1 Team Member Status Report
3.2 Change Request
3.3 Change Log
3.4 Decision Log
3.5 Quality Audit
3.6 Team Directory
3.7 Team Operating Agreement
3.8 Team Performance Assessment
3.9 Team Member Performance Assessment
3.10 Issue Log

4.0 Monitoring and Controlling Process Group:

4.1 Ad Ops project Performance Report
4.2 Variance Analysis
4.3 Earned Value Status
4.4 Risk Audit
4.5 Contractor Status Report
4.6 Formal Acceptance

5.0 Closing Process Group:

5.1 Procurement Audit
5.2 Contract Close-Out
5.3 Ad Ops project or Phase Close-Out
5.4 Lessons Learned

Results

With this Three Step process you will have all the tools you need for any Ad Ops project with this in-depth Ad Ops Toolkit.

In using the Toolkit you will be better able to:

Diagnose Ad Ops projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices
Implement evidence-based best practice strategies aligned with overall goals
Integrate recent advances in Ad Ops and put process design strategies into practice according to best practice guidelines

Defining, designing, creating, and implementing a process to solve a business challenge or meet a business objective is the most valuable role; In EVERY company, organization and department.

Unless you are talking a one-time, single-use project within a business, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, ‘What are we really trying to accomplish here? And is there a different way to look at it?’

This Toolkit empowers people to do just that – whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc… – they are the people who rule the future. They are the person who asks the right questions to make Ad Ops investments work better.

This Ad Ops All-Inclusive Toolkit enables You to be that person: