Articles
customer profitability: Does the business have the management information and systems to enable it to monitor and manage pricing and profitability by market/segment, product/service, customer and transaction?
Marketing creates more economic value for business than any other activity, yet it is too often seen as a marginal activity, a support function and a tactical cost line, identifying and managing the needs of each customer segment is critical in determining the amount and types of communications spent for Read more…